Rarely has a company in the bike industry announced its plans for the year after next as early as Mavic: In a press release, the French brand announces that it will be entering the cycling fashion business in 2009. In addition to cycling clothing for mountain bikers, racing cyclists and triathletes, the collection will also include shoes and accessories.

Bike fashion is not quite as new for Mavic as it may seem at first glance. The French company has already developed the Adidas cycling line over the past five years. The wheel specialists were awarded this contract because Mavic became part of the Adidas Group. Even after Adidas sold Mavic to the Finnish sporting goods manufacturer Amer Sports (also the brand owner of Salomon, Atomic and Suunto, among others) three years ago, the French continued to manufacture the Adidas Cycling Wear collection under license. Mavic is now allowing this license to expire at the end of 2008 in order to concentrate entirely on production under its own name.