At Eurobike, Mavic employees confirmed to the trade media that the company is facing a realignment. The Finnish parent company Amer Sports (including Atomic, Wilson, Suunto, Salomon) is looking for new owners for its French subsidiary brand. The reasons for the separation are the limited overlap between the Mavic range and that of the other Amer brands and the poor business figures of the parent company. The latter had to publish a profit warning on the stock exchange at the beginning of September and at the same time announce that new financial resources were needed. The sporting goods group went into a tailspin after a major Icelandic shareholder pulled out as a result of the economic crisis.

Mavic has announced that no interested buyer has yet come forward. One reason for this may be the purchase price. Unlike the entire Amer Group, Mavic is in the black and Amer is unlikely to want to sell this lucrative business and prestigious brand at a bargain price. Amer only bought Mavic together with Salomon from Adidas in 2005.

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