Northwave launches the "recycled shoe" Tailwhip Eco Evo
With more than 30 years of experience in equipping cyclists of all disciplines, Northwave knows very well what it means to make a difference. Northwave's mission is to make a difference through the constant search for new technologies, new solutions and better performance.
Nowadays, however, the difference is no longer made on the road or on the trail. The biggest challenge for everyone, both in cycling and beyond, is sustainability. Northwave wants to tackle this issue. With the Tailwhip Eco Evo, the Italian brand is taking a new path towards responsible materials, circular economy and product longevity.The Tailwhip Eco Evo is the ecological evolution of the Northwave Tailwhip, the flat pedal mountain bike shoe popular with freeride and all-mountain enthusiasts. The approach remains unchanged: The performance of the shoe increases while the environmental impact decreases. The Tailwhip Eco Evo is made from pre- and post-consumer recycled materials, from RePET, which is derived from recycled PET bottles, to the ReRUBBER Michelin hybrid sole, which is made from a blend of post-production recycled rubber and virgin rubber.The Tailwhip Eco Evo was developed in collaboration with ACBC (Anything Can Be Changed), an Italian company that is a leader in the development and manufacture of sustainable products. The partnership underlines Northwave's increasing focus on environmental responsibility and the circular economy. The new Northwave shoe is not only bio-based and eco-friendly, but also high performance. The Tailwhip Eco Evo underlines the qualities that the Tailwhip already has in terms of durability and grip, now with less environmental impact and without sacrificing performance.
Style and substance
The modern design of the Tailwhip Eco Evo impresses with the revised shapes and solutions that make a successful model. This shoe combines the spirit of gravity with a skate look that feels just as comfortable in the city as it does off the beaten track, trails and slopes.
But above all, Northwave has designed the Tailwhip Eco Evo as a durable and resistant shoe that is up to the challenges of any trail. Its materials have been specially developed not to compromise on performance and durability, but to improve them even further.
Sustainability is not just a question of sustainable materials, but also of longevity and reliability.
The creation of a sustainable shoe from sole to upper is achieved through the use of three responsible and environmentally friendly materials:
Re-PET: a polyester obtained from recycled PET bottles.
Re-RUBBER: a compound that reuses rubber fragments from production processes.
Re-FOAM: a foam developed from post-production waste materials
The upper, lining, tongue, laces and insole of the Tailwhip Eco Evo are made from 100 percent Re-PET. The insole is made from 86 percent Re-FOAM.
Michelin's flat sole uses hybrid technology and consists of 26 percent RE-RUBBER, a mixture of new material and recycled rubber from waste processing. This decision is aimed at greater sustainability without compromising the valued grip and cushioning of the Tailwhip.
The Tailwhip Eco Evo experience starts before you even put on your shoes, thanks to the special packaging made from recycled paper. This was, of course, an obvious choice for a product that aims to be truly sustainable throughout its entire life cycle - from production to packaging, from the first ride to the last pedal stroke.Each shoe is also provided with a QR CODE linked to a digital identity that contains all the information and certifications about the materials used in its manufacture. This document can be accessed online at any time and contains further information about the materials used and their origin. The Eco Evo Tailwhip shoe is available both online and in stores in three colorways: Deep Blue, Forest Green and Black, at a suggested retail price of €109.99.
Note: This content has been automatically translated from German. Please report any incorrect translations.