Nukeproof: there is no meltdown

Nukeproof

Photo: Nukeproof

Nukeproof was also affected by the demise of the Signa Group, but now there is light at the end of the tunnel: the owner of the Ridley and Eddy Merckx brands has taken over the bike brand founded in the USA in 1990.

Nukeproof has an eventful history behind it: founded in the USA in 1990, the manufacturer ended up under the umbrella of Chain Reaction Cycles in the noughties, and thus the mail-order specialist Wiggle, which in turn ended up in the Signa universe. Via a detour via the Signa bankruptcy estate, Nukeproof has now landed at the Belgian Cycling Factory.

The bikes of Ridley and Eddy Merckx are currently located there. From the third quarter of 2025, Nukeproof products will be available via the Belgian Cycling Factory networks.

nukeproof.com