The bike clothing company Vaude attaches great importance to responsibility and fairness in all areas of activity. The family-owned company takes a firm stance against racism and discrimination of any kind. "That's why we support the campaign wholeheartedly and reiterate our call on Facebook to stop promoting hate, division and manipulation. Facebook has very strict terms of use, but unfortunately only on paper. In practice, they are not implemented consistently. This is very important to us, precisely because we consider Facebook to be a very important platform for the exchange of people," says Manfred Meindl, Head of International Marketing at Vaude. Facebook and Instagram are among the most important advertising platforms for the German company, accounting for around 25 percent of its media budget. Vaude has announced that it itself adheres to strict community guidelines on its social channels.

In addition to Vaude, other well-known outdoor brands such as Patagonia, The North Face and Houdini as well as large companies from other sectors have already joined the initiative. The campaign aims to hit Facebook where it hurts the most: advertising revenue, which accounts for almost all of the internet company's turnover. If many companies take part, the increasing pressure could prompt the platform to rethink its approach. "We very much hope that Facebook will address the demands and use this opportunity to be a platform for a more humane society and a better world," says Meindl.

The campaign, which calls on companies to boycott Facebook advertising, was initiated by several American non-profit organizations such as the "Anti Defamation League".

More info: https://www.stophateforprofit.org/