The still young distribution company Primus Sports (Mondraker) is taking over the Swiss distribution of the French bike brand Lapierre, thereby significantly increasing its relevance in the Swiss bike industry. Lapierre was previously supplied directly from France by a Swiss sales representative, but now the successful brand is getting its own foothold in Switzerland.

Lapierre is a French company based in Dijon, was founded in 1946 and is a member of the Accell Group. The Lapierre product range includes a large and
innovative range of mountain bikes (XC, Marathon, Enduro, DH), racing bikes, as well as trekking and city bikes.

Lapierre is also the official supplier of the ProTour team La Française des Jeux and works together with Nicolas Vouilloz, the 10-time downhill world champion. In 2007, Lapierre was awarded the title for the best racing bike and the best mountain bike of the year by the French trade press, which is an extraordinary accolade for a manufacturer.