It's very simple: enter the details on this online form and press "submit". The funding application is then placed with Santa Cruz and will be reviewed. The Santa Cruz makers say: "PayDirt is our effort to improve access to trails by supporting the work of people who make it possible. We are committing to donating one million dollars over the next three years to trail projects, local organizations, events and programs aimed at enabling and improving access to trails."

Santa Cruz is already known for its commitment to trail building, for example around the company's headquarters in Santa Cruz and beyond. If you want to know more about "Pay Dirt": santacruzbicycles.com/en-US/paydirt