Scott strengthens its position on the other side of the globe

The bike manufacturer from Givisiez is strengthening its global commitment: two joint ventures are being established with the strongest wholesaler for bikes and parts in Australia and New Zealand in order to further improve the marketing of Scott products in these markets.

Scott Sports SA and Sheppard Industries, the largest wholesaler of bicycles and bicycle parts and accessories in Australia and New Zealand, are joining forces. Scott Sports and John Struthers, the owner of Sheppard Industries, have agreed a contract for the two joint ventures Sheppard Cycles Australia and Sheppard Cycles New Zealand.

Scott Sports has been working with the Sheppard team and dealer network for the past five years. Beat Zaugg, CEO of Scott Sports, expects the closer collaboration to provide positive momentum for growth and that investments in IT, logistics and marketing will help partners in Australia and New Zealand to drive this growth. Zaugg does not envisage any significant changes to the strategy and business model for these markets.

John Struthers, Chairman and owner of Sheppard, said that "the formation of the two new companies with Scott Sports will bring significant benefits with greater economies of scale in purchasing, marketing, logistics, retail services and product development".

www.scott-sports.com