The Japanese shifting giant regularly publishes reports on its business performance. For the first nine months of 2023, Shimano announced sales of around 1.7 billion Swiss francs. This is a decline of almost 25 percent compared to 2022, with the weak business performance in North America having a particularly negative impact on the result. In Europe, sales figures are at a good level, but excess inventory capacity is also weakening sales opportunities for Shimano here.

A table of sales from 2012 to date nevertheless generates positive signals. Shimano's bike market in 2023 is above the level of 2019. During the coronavirus pandemic - remember closed borders and lockdowns - a new bike was one of the most sought-after ways for many people to enjoy a little freedom and range despite the circumstances. Now that living conditions have fortunately returned to normal, it is almost a matter of course that this massive demand is subsiding. If you exclude the pandemic-triggered mega sales of 2020, 2021 and 2022, there will still be growth in 2023 compared to 2019. The bike industry is facing major difficulties, but the trend is clear: bikes remain in demand and offer popular opportunities for sport and mobility.

shimano.com/financial-reports