Theo Weilenmann founded Veloplus with Martin Wunderli in 1987. Since its foundation, Weilenmann worked as Co-Managing Director of the accessories specialist until 2011. He then contributed his knowledge to the Board of Directors until he retired from strategic management in 2016.

"Theo remained true to his philosophy throughout the years and shaped Veloplus with his vision and his calm and thoughtful manner. Still in deep mourning, but highly motivated, the Veloplus team will continue on the path they have taken and will always remember their co-founder Theo fondly," Veloplus Chairman of the Board of Directors Martin Wunderli and Managing Director Dominique Metz announced in an obituary.