Community 

Thömus isn't just about bikes - there's a community. It has always been the brand's best sales recipe to preserve the farm spirit and get on the bike with the customers. It remains exciting to see whether Thömus will continue to succeed in keeping the community on board and growing with its massive expansion. 

German-speaking Switzerland 

Thömus is (mainly) a German-speaking Swiss brand. Although the headquarters are not far from the Röstigraben, French does not seem to be the favorite language of the Bernese. The fact that the branches in Vernier and Gland will have to close at the end of September 2024 speaks for itself. However, the branches in Payerne and Romanel-sur-Lausanne probably don't only speak Bernese German...

Sortiment 

The Thömus and Thömus Bike World branches certainly have: bikes and e-bikes from Thömus. Twinner's own e-bikes are also certainly on board. In the large-scale Thömus Bike World format, it is not enough to offer only the house brands. As Thomas Binggeli explains to Ride-MTB.com, the Thömus stores are undergoing a redesign. For Thömus Bike World, Binggeli says: "We will be developing the concept over the next few months. We will be talking to manufacturers and suppliers." 

Here, what belongs together grows together 

Thomas Binggeli has around 33 years of experience in the bicycle industry. Instead of expanding abroad, Binggeli has his heart set on the domestic market. After Migros invaded the Swiss bike industry in 2017 with Bike World in a kind of locust-like manner, Thömus ensures continuity that will presumably be good for the market. This is an entrepreneur at work who understands his trade and the national and international bike market. 

And the most important question: Will Cumulus points still be available? 

This is probably a very big question mark for some customers. No, Cumulus points will no longer be available at Thömus Bike World from March 1, 2025. But there will be World Cup points if Alessandra Keller, Matthias Flückiger or Lars Forster finish in the top ranks in international competitions. And that's much cooler than Cumulus points, isn't it?