Will the sun soon rise again in the bike industry?
According to Manager Magazine, Cologne-based retail researchers have found out: The bicycle industry should soon find its way back to growth. The sell-off of excessively high stocks - associated with heavy price reductions - can be overcome in the near future and business as usual can be restored as early as 2024. Nevertheless, the report states that prices in the bicycle market have returned to pre-2020 levels after the boom phase.
The Cologne Institute for Retail Research (IFH) is even predicting a significant recovery in the industry in 2025, due to the continued strong demand for e-bikes and gravel bikes.
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