The new bike models for the coming season are traditionally presented at Eurobike in Friedrichshafen at the end of August. The testRIDE in the Lenzerheide vacation region, which takes place around three weeks later, has also become a tradition. On Saturday and Sunday, September 20 and 21, 2014, these new models will roll into the terrain for the first time and can thus be tested in the proper manner.

Not only mountain bikes will be on display, but also e-bikes, racing bikes, trekking bikes and a whole host of components. Over 40 exhibitors with a total of 100 brands will be presenting their innovations for the coming season at testRIDE at the Rothorn valley station. The Swiss bike industry will be represented almost seamlessly at the Lenzerheide get-together, with exhibitors ranging from A for Alpinestars to Z for Zipp. Monday, September 22, 2014 is once again reserved for specialist retailers so that bike store professionals can devote themselves to maintaining contacts and testing the new bikes in peace and quiet.

Test tracks for every style
Various routes are available to visitors for optimal test rides. All of them start and end at the test site and are signposted accordingly. The freeride and downhill routes ride through the Bikepark Lenzerheide. There are also test tracks for racing bikes, e-bikes, cross country and enduro bikes. Access to the test area and testing is free of charge, but registration is required. This is possible on site upon presentation of an ID card or passport. The test area is open to the public on Saturday and Sunday from 9.30 a.m. to 4 p.m. and to dealers on Monday.Pumptrack Challenge and testRIDE Party
Just like last year, the Pump Track Challenge offers a spectacle for participants and spectators. Qualifying starts on Saturday, September 20 at 2.30 pm, with the grand finale at 4.30 pm. Participation is free and registration is possible on site. There is not only fame and glory to be won, but also bike vacations or cool prizes from Dakine. The adrenaline built up during the test day can be released afterwards at the legendary testRIDE party in the Cinema Music Club. An original costume is a must for the "Wild Animals" theme party.

www.testride.ch