The Taiwanese manufacturer Truvativ has long made a name for itself for robust, functional and yet affordable parts for downhillers and dual riders. These run under the product names "Hussefelt", "Holzfeller" and now "Luftalarm". However, lightweight, beautifully designed cranksets and bottom brackets for racing bikes as well as cross-country and marathon bikes also come from this innovative forge, which played a key role in the development of the ISIS Drive bottom bracket system from the very beginning. Now the products for endurance athletes are to become more widely known thanks to sponsorship.