Does your bike have Cube, Scott or Specialized on it? These bikes have at least one thing in common: the decal sets on the frames all come from the same manufacturer. Ride visited the company in Taiwan that produces almost all of the decals for high-quality bikes.

It is actually a paradox: Transart produces the frame decals for numerous renowned bike manufacturers and thus contributes a lot to the brand perception of these manufacturers - but the company itself is a largely unknown quantity in the Taiwanese bicycle industry.

Transart's customer list reads like a who's who of the bicycle industry: Giant, Trek, Colnago, Bianchi, Scott, GT, Focus, Cube, Merida, Specialized, BMC, Mongoose, Stevens, Cannondale, Bergamont and Schwinn are just some of the big names, but Transart also supplies numerous smaller brands. The customer list also includes accessory manufacturers such as Rock Shox and SR Suntour.

Transart's headquarters are located in the Xitun district, in the north-west of the city of Taichung. This company headquarters was modernized in 2004 and around 210 employees work there. Like many Taiwanese bike industry companies, the decals specialist has branches in China, with Transart employing around 600 people at its Taicang, Shenzen and Tianjin sites on the mainland.

Transart has been in business since 1973 and started out in the bike business with Giant, a very strong partner. With the rise of Giant as a manufacturer and OEM manufacturer, Transart had achieved strong, parallel growth.

Transart's customers also include Taiwan's number two, Merida. With these two top-selling Taiwanese industry giants behind it, Transart produces 30 million sticker sets per year, and in 2012 the company achieved sales of around USD 46 million.

http://www.transart.com.tw/etaiwan.htm