According to a press release from Thömus and International Sport Holding (ISH), the alliance between Rihs and Binggeli is intended to give a new boost to domestic bicycle production and bring innovative Swiss technology to the international market. The multi-award-winning Stromer, which was developed entirely in Switzerland, is to ride to success via the ISH Group's distribution network together with BMC and Bergamont through specialist retailers worldwide. The new ISH Group currently employs around 250 people in Grenchen, Thörishaus and Hamburg. It generates annual sales of around CHF 125 million.

Bingelli joins the ISH holding company
Thomas Binggeli, the founder of Thömus Veloshop, is acquiring a stake in ISH-Holding and will manage its operations with immediate effect. He takes over from Mike Hürlimann, who has managed the ISH Group over the past three years and developed it into a globally active group. Andy Rihs will remain Chairman of the Board of Directors of the ISH Group. The bike brand "Thömus" will remain independent and will in future be managed by Markus Binggeli, who has worked closely with his brother Thomas for many years. Thomas Binggeli remains majority shareholder and member of the Board of Directors of Thömus. Under the operational management of Markus Binggeli, the company intends to concentrate fully on its traditional strengths: "a clear and strong range of state-of-the-art high-tech products from the farm, from the region for the region, but also beyond." - writes Réne Walker, media spokesperson for Thömus.

Thomas Binggeli on his new role in the ISH Group: "This is a fantastic step for me! We now have a great opportunity to develop into a major bicycle company based in Switzerland over the next few years. All ISH brands should benefit from synergies in the areas of research and development, purchasing, production, sales and administration."

Andy Rihs commented on the growth of his holding company: "At just 37 years old, Thomas Binggeli has already impressively demonstrated that he is an innovative, enthusiastic entrepreneur with great stamina. I hope that his personality and his ingenious Stromer e-bike will provide decisive impetus for the entire Group!"