Are the big bike companies buying material from the small brands? | Ride MTB

Are the big bike companies buying material from the small brands?

When the pandemic started in March 2020, many bike manufacturers canceled their orders for frames and parts. Shortly afterwards - with the bike boom of the coronavirus year 2020 - they ordered more material than ever before. According to a report by the US industry portal "Bicycle Retailer and Industry News", small bike manufacturers are suffering as a result.

In February and March 2020, numerous companies in Taichung - the heart of the Taiwanese bike industry - received cancelations for ordered components and frames. With the first signs that demand for bikes was at an all-time high during the pandemic, the first wave of cancelations in April and May 2020 was followed by a rush of orders to the Taiwanese bike industry. Steve Frothingham, editor at the US industry portal "Bicycle Retailer and Industry News", explains in this article that this order peak has mainly affected the large, multinational bike brands. And that smaller brands may lose out on key suppliers and have to wait in line behind the big players.

bicycleretailer.com


Note: This content has been automatically translated from German. Please report any incorrect translations.