The "Styleguide" on the tout tourrain meets Carbon Drive website allows users to choose between the types "Street", "Urban" and "Business" and then be guided to the right bike in a further typology. The bike is selected on the basis of life situations and preferences, so the "Urban" type can choose from situations such as "Bar", "Concert" or "Courier job". This process is intended to appeal to target groups who do not make purchasing decisions based on technical aspects alone.

The new microsite was designed in collaboration with the Freiburg agency bemerkt gestaltung+kommunikation. Particular attention was paid to the user-friendliness and attractiveness of the application.The community section of the new website provides information about current events & dates, contacts to tout terrain dealers and the latest press reports. In addition, special promotions are planned around the Carbon Drive theme, testimonials from test monials and videos. The microsite is also part of the integrated tout terrain - Carbon Drive campaign 2013, which focuses on low maintenance and riding fun.

www.carbondrive.tout-terrain.de