Nick Beer started his biking career at a young age - first as a cross-country rider and when he was old enough, he switched to downhill racing. He took part in his first downhill race in 2000. Two and three years later, Beer won his first junior Swiss championship titles. At that time, Beer celebrated his first successes as a rider for the iXS Sports Division DH team, riding BiXS downhill bikes. This was followed by a major setback in 2004 - after a crash, Beer had to take a two-year break. His comeback followed in 2006, now in the elite category. Just one year later, in 2007, Beer won the first of his total of eight elite Swiss championship titles. This was followed by one gold, silver and bronze medal each at the European Championships, five top ten places (two of which were in the top 5) at World Cup races and a 5th place at the World Championships. With this palmares, Nick Beer is still the most successful downhill rider in Switzerland today.

Busy a lot: Studies, enduro racing, guide, ambassador

At the moment, Beer is primarily focused on his studies as a mechanical engineer. However, he can still be found regularly on his bike in his free time. He also reserves the right to take part in one or two enduro races in the future. When time allows, he guides for the bike tour company mtbeer bikeschule&solutions, which is run and operated by his parents. At the bike station run by mtbeer at Tenuta il Cicalino near Massa Marittima, his parents run the BiXS brand test center. Beer is also available as a bike ambassador, for example for the Grütsch Trail in Lauterbrunnen. And he is now working as a brand ambassador for the Swiss (e-) mountain bike brand BiXS.

Knows BiXS like the back of his hand

His experience and expertise, both as a former bike pro and as a budding mechanical engineer, were decisive criteria for BiXS in recruiting Beer for its own purposes. Thanks to his many years of close collaboration with his parents, Beer has witnessed the constant development of the brand and knows BiXS inside out. Nick is clearly involved by BiXS in the further development of the growing trail, enduro and e-mountain bike categories. Valuable feedback and optimization requests from his test rides with prototypes flow directly into the development of new (e-) bikes. Nick is also used for photo shoots and video shoots as well as at events.

"Nick Beer is the perfect brand ambassador for us. Like the BiXS brand, he stands for Swiss values and, with his down-to-earth, charismatic manner, is an important popular figure for us. His versatility makes him the perfect ambassador for BiXS and we are very much looking forward to the upcoming collaboration with Nick," announces Manuel Meier, Head of Marketing at intercycle.

And Nick is also looking forward to the new partnership: "I am delighted to start another chapter in my bike life. Me and my brother, Marcel, were able to compete for the iXS Sports Division Team at a young age and thanks to my parents' mtbeer bikeschule&solutions gmbh, which has worked with intercycle for many years, I have never lost touch with the company and the brands. The privilege of presenting myself as an ambassador and test rider for intercycle and its own BiXS brand couldn't be a better fit". In addition to the BiXS brand, Nick Beer is also equipped by intercycle ag with products from the brands iXS, Camelbak, Ride 100%, Clif, Muc-Off, Crankbrothers and GoPro.

www.intercycle.com