Bold Cycles and SCOTT Sports announce cooperation | Ride MTB

Bold Cycles and SCOTT Sports announce cooperation

Scott spannt mit Bold zusammen (2019)

Photo: Reto Aeschbacher

Founded in 1958, multisport brand Scott Sports today announces a strategic collaboration with Bold Cycles. The Swiss-based company was founded in 2015 by Vincenz Droux in Biel, close to Scott's headquarters. Bold Cycles has quickly gained a reputation as a radical innovator in the cycling industry.

Thanks to state-of-the-art solutions in bike frame construction and carbon applications, Bold Cycles has won several prestigious awards - such as the Eurobike Award 2015 and the Design & Innovation Award 2016/2019.
 
"Bold is a promising start-up company with very passionate employees and a great vision. Their values and innovative spirit fit very well with Scott's culture," says Beat Zaugg, CEO of Scott, explaining the move. "In addition, we see great potential in Bold Cycles to serve a customer segment that wants to customize bikes to their own needs."
 
Vincenz Droux, passionate mountain bike enthusiast and multi-award-winning professional designer, will continue to lead Bold Cycles as R&D mastermind. He and his five employees will continue to run the company as an independent brand, but will receive strategic support from Scott in the areas of sourcing, logistics, global sales and marketing.
 
"An idea has grown into a technology, our passion has grown into a brand. With Scott, we have now developed a partnership that prepares us for the future in an exciting market environment," says Vincenz Droux, CEO of Bold Cycles. "With Bold, we want to continue to be at the forefront of innovation and surprise the bike world with new products. Within the Scott Sports Group, we find the best conditions for this objective and we will be able to concentrate even more on product development. At the same time, it remains our concern to maintain our independence and to stand up for it. We are delighted to have a strong partner at our side in Scott, who wants to continue and expand the path we have taken." 

About Bold Cycles

In 2015, Vincenz Droux turned his vision into reality and presented the "Linkin Trail", a mountain bike with an integrated suspension system - Bold Cycles was born. Vincenz Droux and his design agency "Flow" have previously designed and developed products and corporate designs for several international brands. Bold Cycles is based in Biel, Switzerland.

About Scott Sports

Scott is an international sports brand with a global approach that develops, markets and distributes bike, winter sports, running, motosports and outdoor products. The brand portfolio includes Syncros, Bergamont, Avanti, Malvern Star, Bold Cycles, Dolomite, Powderhorn, Bach, Lizard and Outdoor Research. R&D, marketing and sales are managed from the headquarters in Givisiez, Switzerland. Scott employs more than 1000 people worldwide and is active in more than 100 markets.
 
 


Suitable Ride Brandguides

Alles Wissenswerte zu Scott gibts im Ride-Brandguide für Scott

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Note: This content has been automatically translated from German. Please report any incorrect translations.