The traditional brand Cilo has surprisingly re-emerged from obscurity. The new owner company SHEC, a newcomer to the bike industry, believes in the potential of what was once Switzerland's largest bike manufacturer and is starting the coming season with 8 racing bikes to recapture the Swiss cycling landscape.

Some comebacks trigger pleasant nostalgic memories, others raise the question of whether it was necessary. The revived Swiss bicycle brand Cilo is threatening to go the other way. Since this spring, the new owner of the traditional name has been sticking the Cilo logo on bicycles in the cheapest price category and selling them through the Landi farmers' market

Landi seems to have acquired a taste for it during last year's bicycle sales campaign. Since last Wednesday, the agricultural supplies retailer has once again been offering bicycles under the Cilo brand and accessories at low prices.