Dickerhoff's career has taken the trained toolmaker from the workbench to the editorial office of mtb-news.de and on to the management levels of renowned bicycle brands. The experienced industry expert can look back on an extraordinary career, which is precisely what sets him apart: "I have constantly reinvented myself, sought out challenges and mastered them." In his new role at Cilo, he will bring the brand philosophy "We embrace, but race" to life.

"We are delighted to be working with Maxi from now on. For us, the sport of mountain biking is characterized by mastering sporting challenges, surpassing oneself, solidarity and a sense of community. And Maxi has embodied all of this for many years. As a former professional athlete, he contributes his experience and expertise at various levels, and we are also looking forward to many exciting content projects that we are already planning," says Maud von Hoff, Brand Manager at Cilo, summarizing the commitment.

In the pipeline is, among other things, the development of his own YouTube channel "Supertrails - with Maxi Dickerhoff". With this format, Maxi and his co-founders want to make the essence of mountain biking accessible to like-minded people and present the best trails at a glance. "In 2025, we will also be tackling a project close to our hearts: Together with Markus Greber, we will launch the most exciting Alpine cross route for e-mountain bikers. Exceptional single trails, breathtaking nature and the most beautiful overnight accommodation with charging infrastructure. I can hardly wait," enthuses Maxi Dickerhoff.

In his private life, Maxi Dickerhoff prefers to ride the "Kyano C Enduro" model with Light-Assist, which perfectly suits his lively riding style and offers him maximum freedom on the trails. He particularly appreciates the fact that Cilo deliberately breaks away from the standardized look of the bike industry with eye-catching designs and unmistakable aesthetics. But he also has a very personal connection to the Cilo brand: "My mother has owned an original Cilo Swiss racing bike from 1986 for almost 40 years. This gem is older than me and has been with me all my life. The bike will also play a central role in our first content piece. The video can be seen for the first time at the E-Bike Days in Munich, where Maxi will be there as an ambassador.

About Cilo

Cilo is a brand of the Swiss E-Mobility Group (Switzerland) AG and is distributed in Germany by Colag E-Mobility GmbH. Founded in 1927, Cilo stands for Swiss Sportsmanship. Originally anchored in road cycling, the Swiss brand is now entering a new stage: the production of first-class mountain bikes. Precise functionality, innovative technologies and high-quality materials characterize all E mountain bikes. The new models from Cilo perform on any terrain and impress with their modern aesthetics. The unmistakable frame design with clear lines and timeless style runs through all lines. As a Swiss brand, Cilo does everything it can to offer an incomparable riding experience - functional, comfortable and reliable down to the smallest detail. Always at the cutting edge, an experienced team continuously develops and optimizes the e-bikes, technology and service. Because the overarching goal is clearly defined: to create safety and confidence for sustainable riding enjoyment.

About Maxi Dickerhoff

In terms of sport, Maxi Dickerhoff can look back on exciting years. In 2013, the founding year of the Enduro World Series, he was part of the Canyon Factory Enduro Racing Team and stood side by side with his idol, two-time downhill world champion Fabien Barel. At prestigious enduro races such as Trans Provence, Trans Savoie, Trans New Zealand and Andes Pacifico, Dickerhoff impressed with his incomparable riding style and charismatic presence.

With a great deal of passion and dedication to the sport of mountain biking, Dickerhoff began his professional career in 2011 as a test and technical editor at mtb-news.de. He then switched to the industry side as Brand Manager for Ghost bikes and later as Head of Marketing at Syntace and Liteville. Today, he successfully runs his own content agency "Inside Out Studio" and founded the multimedia format Supertrails together with Markus Greber and Tobias Kiesow - a travel guide to the best trails for mountain bikers.

cilo-ebikes.com