In addition to gardening tools, drinks and pet food, Landi's 350 or so stores are currently stocking bicycles again. On offer are a mountain bike and a trekking bike from the Cilo brand. The hardtail comes with an aluminum/carbon frame, X-7 gears and mechanical disc brakes at a price of CHF 679. Landi already offered a practically identical mountain bike last year for CHF 599. For everyday use, a Cilo trekking bike is available from the specialist farmers' market this year for CHF 399. This is equipped with a simple 24-speed Sram derailleur gear system, hub dynamo and fork and seat post suspension. The bike promotion is rounded off with an aluminum floor pump from Beto with universal head (Fr. 17.90), a bike backpack (Fr. 14.90) and a no-name LED battery light set for a record-breakingly cheap Fr. 8.90.

Contradictory information on the BFU helmet campaign
Landi also advertises its range of helmets from the KED secondary brand Levior, which are part of Landi's regular range. In the promotional brochure, the helmets are advertised separately on the last page; in the bicycle promotions on the front page, Landi only refers to the BFU helmet promotion. According to Landi advertising, a small number of vouchers are available in the stores. However, it is noticeable that the BFU is not listed as a partner retailer of the helmet campaign.

Budget bike specialist as supplier
Landi obtains the Cilo bikes from the intermediary BMS Bike's Manufactory & Services Sarl from Couvet/NE, which also supplies the furniture retailer Conforama with cheap bikes. BMS bought the Cilo brand name two years ago from the bankruptcy estate of the former Cilo manufacturer Jan in Lausanne. The company BMS is practically unknown in the bicycle industry and its managing director Alain Stritt does not respond to inquiries. However, according to the company website, BMS has over 20 years of experience in the bicycle business and maintains relationships with over 70 business partners in the Far East.