The German automotive supplier Brose is selling its e-bike drive business to the Japanese Yamaha Motor Co., Ltd, subject to the approval of the antitrust authorities. The sale is part of Brose's strategic realignment with a focus on its core business.

In the future, Yamaha will use Brose's development resources in the e-bike sector to further optimize the planning and design of new products. At the same time, the Japanese company is planning to set up its own development base in Europe in order to identify market requirements more quickly, respond flexibly to local customer requests and win new customers. In addition, procurement in the key European market is to be strengthened and operational efficiency further improved.

E-bike systems from Brose are installed on electric bikes from Specialized, among others, and Sram has been relying on motors from Brose for its own e-bike drive since 2023. Since 2019, Brose has acted as a complete supplier, with drive, battery and display from a single source. Brose began manufacturing motors for e-bikes in Berlin in 2014.

brose-ebike.com