Cannondale: Full production again | Ride MTB

Cannondale: Full production again

Things are looking up in Bedford: After Cannondale USA had to file for bankruptcy protection in December 2002 due to a liquidity bottleneck, bike frame production has been running on the back burner ? and only for the still solvent subsidiary Cannondale Europe. Since last week, full staff have been milling, welding and grinding for all they're worth in Pennsylvania. The new owners of the brand with the "big C" will not be decided until the end of March ? as part of an auction.

According to Cannondale Vice President Scott Montgomerie, the snowy winter and miserable consumer sentiment in the USA meant that specialist dealers in the States hardly noticed the temporary production stop. Demand from the still profitable subsidiary Cannondale Europe was also satisfied thanks to the stock levels. From today, March 11th, production in the bike division will be back to full speed ? and Montgomerie promises plenty of innovative products again, as you would expect from Cannnondale.

The situation is different for Cannondale's motorcycle sector: High development costs, persistent delivery bottlenecks and delays as well as a lack of earnings had torn a deep hole in the company's coffers. It is therefore no surprise that this branch of the company, which insiders call the "cash-burner", has been excluded from the resumption of production. Incidentally, the bike and motorcycle divisions will go under the hammer separately at the auction at the end of March. Interested parties have already registered for the profitable bike division: In addition to the European Accell Group (with brands such as BeOne, Koga Myata, Cycles Lapierre, Batavus), the American Bicycle Group (the parent company of the luxury brands Merlin, Litespeed, Tomac and Quintana Roo) is also considering whether to bid.


Note: This content has been automatically translated from German. Please report any incorrect translations.