Cannondale on the financial upswing | Ride MTB

Cannondale on the financial upswing

Cannondales has published its figures for the third quarter of 2002 and has reported a 20% increase in sales. The reason: the commitment to motorsport is paying off. Bike sales, on the other hand, have stagnated.

In figures: Cannondale records sales of USD 39.2 million in the third quarter of its financial year. This is an increase in sales of 20% compared to the previous year (USD 32.6 million). Sales of motorcycles and all-terrain bikes rose from USD 1.7 million to USD 8.2 million

Not difficult to work out how big the bike share of the sales increase is: USD 0.1 million... The matter is interesting in that Cannondale has long been criticized for its involvement in motorsport and this sector has so far mainly been a "cash guzzler". The tide seems to have turned. Incidentally, the motorcycles are not yet available in Switzerland.


Note: This content has been automatically translated from German. Please report any incorrect translations.