The metro dealer principle is an important part of the Europe-wide redesign of Cannondale Urban sales. The focus here is on creative and highly dynamic cities such as Berlin, Barcelona and London, where the trends of tomorrow are being created. Metro dealers are particularly committed bike dealers in these cities with a strong brand loyalty to Cannondale. In the past, all current Metro dealers have also proven to be important drivers for the industry, with ideas that go far beyond just selling bikes. The new Metro stores will be implemented by Cannondale in close cooperation with the respective Metro dealers. Each store will be individually designed to meet the requirements of the respective retailer.

Bike fans in Berlin can expect a clear and uncluttered store design in the first German Cannondale Metro store, which picks up on the minimalist design of Cannondale bikes. Customers will mainly find the Cannondale Urban models there. The young product line offers perfect bike solutions for urban living. A special highlight: the "RAW Cannondale" special edition, limited to 500 pieces, will soon be on display in the Berlin Metro store. The bike based on the "Bad Boy" model was presented for the first time at this year's "Bread & Butter" in Barcelona - it combines the cool G-Star look with the high-quality Cannondale design in the finest possible way. A cozy chill-out zone, a separate department for high-quality bikewear and a dedicated service team round off the store concept in the capital.

"For us, the Urban line is a logical consequence of the growing importance of bicycles in everyday mobility - especially in Europe's metropolitan areas. Customers no longer just want to get from A to B on their bikes, they also want to live a certain lifestyle. The Cannondale Urban bikes combine high-quality technology and the best design and therefore fit perfectly with the individual, style-oriented lifestyles in Berlin, London, Barcelona or Vienna," says Tobias Schweter, General Manager at Cannondale Urban. "In Jörg Mehlem, we have found a competent and imaginative partner with whom we will be implementing our idea of Metro stores in Europe for the first time." Further Metro stores in Europe are to follow.

Source: Press release