Cannondale is celebrating its birthday: the US manufacturer has had its own subsidiary in Switzerland for 25 years. What started out as a small office in Gstaad is now the European headquarters in Basel. And what began as a small import company is now a large marketing and development company that has been offering Switzerland-specific city bikes in its range since 2006.

Press release Cannondale:

For 25 years now, the handmade bicycle from America has held its own in Switzerland. During these years, sales in Switzerland have experienced all the "highs" and "lows", but just in time for the anniversary, they are on a high.

It all started with the first individual imports from America to the small town of Gstaad. But more and more it became apparent that consumers were interested in such a lightweight aluminum bike from Cannondale. A dealer density of almost 80 dealers quickly emerged.

A few years ago, an office was set up in Allschwil near Basel, where marketing, internal sales, product management and, last but not least, the engineers for the whole of Europe were brought together to better promote the "Cannondale" name in Europe and not least in Switzerland. This infrastructure has made it possible to improve service work and perfect the availability of a wide range of products.

Over the past few years, the team in Switzerland has also been expanded and developed on a more personal level. So it's no surprise that in 2006 they even produced specific, market-oriented city bikes for Switzerland on customer request, such as the Swiss Bad Boy, which was completely sold out within four weeks.

There is a pleasing vitality in most European bicycle markets. The trend of using bicycles as a means of transportation to work is growing and growing, but last but not least, more attention is being paid to the quality of mountain bikes and city bikes.

But the big secret of Cannondale's success is that at events such as the Tour de Suisse or the Swiss Cup, they not only simply exhibit their products, but also offer interested bike cracks/fans the opportunity to test the respective products on site or have them ridden. The logo is called "feel it" for a reason!