Chain Reaction and Wiggle are sold - at a knockdown price

The Final Sale - Chain Reaction Cycles

Photo: Chain Reaction Cycles

First the insolvency in the maelstrom of the demise of the Benko universe, then the search for a buyer. The latter is now complete, at a shockingly low price. According to British media reports, the Fraser Group has bought the former online giant Wiggle/Chain Reaction for around 10 million British pounds.

The website is probably not lying: the Chain Reaction Cycles website offers huge discounts of up to 80 percent. The fact that no profit can be made has apparently also depressed the sales price. The online retailer Wiggle / Chain Reaction Cycles has a new owner. The Frasers Group is acquiring Wiggle / Chain Reaction Cycles for around 10 million British pounds.

Fraser is a sporting goods retailer with stores in around 20 countries; in England, Frasers is the largest sports retailer with around 1500 stores.

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