Chain Reaction and Wiggle: This is (not) the way forward

Chain Reaction Cycles Dezember 2023

Photo: Chain Reaction Cycles

The online stores Chain Reaction Cycles and Wiggle have been working together since 2016 and have been trading bikes and accessories almost worldwide. Brands such as Nukeproof and Vitus are also on board. In 2021, the company WiggleCRC rolled under the umbrella of Signa Holding. As a result of the Benko Group's financial difficulties, Wiggle CRC intends to withdraw from international markets and focus on the domestic market.

Wiggle and Chain Reaction Cycles are real giants in the bicycle and accessories trade, especially in English-speaking countries. It has been known since October 2023 that the parent company WiggleCRC is in insolvency proceedings. The insolvency administrators have now announced that WiggleCRC will be withdrawing from international markets, although an exact timetable for this is not yet known. As the majority of revenue is generated in the UK market, WiggleCRC will focus on this in future.

A veritable discount battle is currently taking place on the two online channels, with price reductions of up to 80 percent.

Note: This content has been automatically translated from German. Please report any incorrect translations.

Chain Reaction and Wiggle: This is (not) the way forward | Ride MTB

Chain Reaction and Wiggle: This is (not) the way forward