What is the first thing Eurobike visitors see? A car with bicycles on the roof rack. Directly in front of the entrance, the same picture again: a powerful car has to hold out to make products for bicycles appealing. Maybe it's just an inventory, maybe it's a harbinger: As you walk through the Eurobike exhibition halls, you notice numerous cars on display.

A Maserati stands in exhibition hall A1. Until recently, wouldn't it have been simply unthinkable to put such a horsepower machine in front of the Eurobike audience? But with the unstoppable e-bike boom, a Maserati seems to be socially acceptable, because Maserati now also builds e-bikes. You can look past this, or you can interpret it as such: The car industry is making a powerful push into two-wheeled mobility. If cargo bikes can or should solve the traffic problems in cities, then sooner or later the car industry will take a look at this market. In the future, bicycles will no longer just be used by the automotive industry to put on a green coat via a design study. If you want to sell e-cars, you may also need e-bikes in your portfolio in the future.

However, this market movement is not new. With Bosch, a big player from the automotive industry has long since arrived in the bicycle sector. And not to the detriment of bike manufacturers and cyclists. It would simply be nice if bicycles received the same generous infrastructure support as cars in the future.