Cool clothes for cool kids
Under the snappy name "Worn to be Wild", kids will find everything from head to toe made from natural materials, away from the usual polyester jersey: original T-shirts, jackets, pullovers, pants and accessories that surprise on closer inspection with bike-related features: always and everywhere ready for use, uncomplicated and yet stylish, in the woods and on the playground as well as on the cycle paths of the big city.
The Swiss army knife among children's jackets, the sunny yellow Cinoterra Adventure jacket has many functions: a detachable hood that can be slipped over the bike helmet, a removable inner vest, a back pocket with reflective details, as well as buttons and zipper pullers with bike motifs. It is also equipped with integrated emergency gloves and inner straps and can be worn like a rucksack if required. It was presented with an award at the Eurobike bike trade fair in Friedrichshafen in September.
The secret of the jacket's material is its special cotton fabric. Long staple fibers are spun and then woven to the highest possible density. The result is a dense all-weather fabric that is extremely comfortable to wear: water-repellent, windproof and yet breathable - turning the natural material cotton into a functional material.
T-shirts: more than just a basic
The bike-fit cut of the Woom T-shirt is shorter at the front and slightly longer at the back to keep the kidneys nice and warm. There are also back pockets with a button or zipper for stowing provisions and valuable treasures such as colorful leaves, stones or chestnuts. The prints on the T-shirts were designed by national and international illustrators such as Harald Lustinger and Justyna Stasik.
The jeans are in the same vein and are perfect for everyday wear, but also designed for maximum comfort and safety on the bike: made from stretch cotton material, with an adjustable waistband, a crotch insert for greater freedom of movement and reflective prints on the back pocket and inside the trouser legs. Thanks to the "Your Candy Storage" print on the pocket lining, mom and dad will also know where to look for sweets before the Vélo jeans go into the washing machine.
The sock collection scores points with bike-related motifs such as knitted-in bike tools, a lined exercise book look and the call "back to school" - the look is somewhere between well-behaved and rebellious, just like young bikers are. The caps stand out in the pink summer version with "Giro del gelato" lettering - a creamy, delicious homage to the legendary Italian bike race and to licking ice cream on hot days. The Molina winter hat, on the other hand, proves that winter and cycling do indeed belong together. It fits under the helmet, covers the ears and keeps the head cozy and warm even in icy winds. Nothing stands in the way of your next winter cycling adventure!
New classics from head to toe
Reflective stripes and prints on many items ensure visibility on the road. The Italian-style names of the individual collection items are references to the famous Italian cycling race Giro d'Italia. The new woom fashion label will be available in the online store from October 15 - as timeless unisex classics, new basics that are not subject to seasonal collection rhythms, but instead entice children and young people away from their cell phones and encourage them to cycle and exercise outdoors even more. Made from sustainable materials and resource-conserving production.
The Worn to be Wild clothes will be available in the Woom online store from October 15, in sizes 100/110 to 150/160, with some selected styles also available in adult sizes.
Note: This content has been automatically translated from German. Please report any incorrect translations.