TDS Rad AG, which is active in the Swiss market as a distributor of the Hamburg-based Stevens brand in addition to its own Tour de Suisse brand, is bringing a new bicycle manufacturer under the company umbrella. At the upcoming dealer days, Reto Meyer, Managing Director of TDS Rad AG, will be showing specialist dealers the Swiss range of Heycycle bikes.

In terms of price, a starting point for the Danish lifestyle on two wheels has already been set: The models with 7-speed Nexus hub gears with roller brakes or with 8-speed derailleur gears with disc brakes are offered at CHF 1,299. Heycycle also focuses on simplicity when it comes to frame sizes. There are two sizes to choose from for women's frames and three for men's frames.

The Heycycle bike range was awarded both the Eurobike Award 2014 and the Red Dot Award. The manufacturer deliberately plays with the reduced appearance of a single-speed bike, even if only a fraction of the portfolio has to make do with just one gear. The color concepts are immediately eye-catching: on some models, the frame, stem, handlebars, saddle, cranks, rims and mudguards are kept in the same shade. Or a visual attraction is created by installing bright green or orange rims including mudguards in this color at the rear of the bike.