Demo Day on the upswing | Ride MTB

Demo Day on the upswing

Not just inspect bikes, but test ride them: The motto of the Demo Day on the day before Eurobike is as simple as that. With a new location, significantly more exhibitors can also be expected at the prologue to the leading trade fair on Lake Constance based on the current booking status.

On Tuesday, August 26, 2014, the Demo Day test event will take place for the first time in the immediate vicinity of the exhibition grounds, on the East Exhibition Grounds. For the exhibitors, and probably also for the organizer, the new location for Demo Day represents a considerable logistical relief - stand construction and participation in the test event are easier to manage. The previous location in Argenbühl was around 60 kilometers by car from Friedrichshafen. At the seventh edition of the Eurobike Demo Day in August 2013, 147 exhibitors took part (compared to 133 in 2012) and presented their innovations.

The move from Argenbühl has been well received by the exhibitors, Messe Friedrichshafen has now announced, bringing the Eurobike organizer more than 140 companies with 189 brands at the current booking status, and the occupied area has also increased by around 10 percent so far.

Multiple routes
The trade fair organizer has so far defined and planned test routes for mountain bikers, racing cyclists and e-bike riders. "All routes are signposted and offer ideal conditions for all types of bikes," says Eurobike project manager Dirk Heidrich. "A separate test area for mountain bikes is planned, which will be set up directly at the Demo Day site, the northern access road to the trade fair will be closed on this day, and various routes will also ride through the adjacent forest to a viewing platform with a beautiful panoramic view of Lake Constance and the Alps," Heidrich continues.

www.eurobike-show.de


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Note: This content has been automatically translated from German. Please report any incorrect translations.