Deputy Sheriff's bike wear was launched in March 2011, and the following July a commercial agreement was reached with Element Sports for the distribution of bike clothing in Switzerland. As Deputy Sheriff writes in a press release, the collaboration with Element Sports is coming to an end after just over a year, as the Usterm-based distributor wants to focus on building up the Syntace and Liteville brands.

Deputy Sheriff also announced that the direct sales structure will reduce sales prices compared to the previous year. The existing models will be continued in 2013 and supplemented by additional designs. Deputy Sheriff will be accepting pre-orders for 2013 until the end of October. Interested retailers can request the documents directly from the bike wear manufacturer.

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