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Elephant wedding in online retail

A major transaction is about to take place on the web: Sporting goods retailer Wiggle announces the takeover of bicycle specialist Chain Reaction Cycles. Together, the two companies generate sales of around 430 million euros in the online retail of sporting goods.

Wiggle and Chain Reaction Cycles have announced their intention to join forces to strengthen their market position in the global retail of bike, swim and triathlon products. For the time being, the elephant wedding still requires the approval of the UK antitrust authorities.

www.wiggle.co.uk
www.chainreactioncycles.com

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Autor: Tobias Gütlin
News published on 15.02.2016

Note: This content has been automatically translated from German. Please report any incorrect translations.