Eurobike 2016: Permanent testing and one day more | Ride MTB

Eurobike 2016: Permanent testing and one day more

Eurobike 2015 is history - and the trade fair organizers are looking ahead to the 25th edition next year. The anniversary Eurobike is shifting up a gear in 2016 with an extended trade fair duration and permanent testing opportunities.

Eurobike 2015 underlined its function as the leading global trade fair for the bicycle trade with a comprehensive market overview of the bicycle industry and the presence of key decision-makers. From August 26 to 29, 45,870 trade visitors (2014: 46,300) from 103 countries gathered information from 1,350 exhibitors from 53 nations.

New concept for 2016
Industry representatives praised the excellent contacts - from wholesalers and retailers to 1,766 media representatives and the 20,730 bike fans on the public day. "The response this year was very good. Our customers are delighted with the great discussions and good business - flanked by the unique flair of the trade fair at Lake Constance and the best weather in the world," says Managing Director Klaus Wellmann, summing up the 24th edition of the leading trade fair and already pointing to further developments in the coming year. "For Eurobike 2016, we are implementing a new concept with permanent testing opportunities and a second public day and are changing the sequence of days."

E-bike as the engine of the bicycle industry
According to a survey of trade visitors, 70 percent of visitors rate the economic situation for bicycles as increasing and 20 percent as stable. A walk through the exhibition halls made it clear that the e-bike is and will remain a strong growth driver in the bicycle industry. Completely new target groups will be tapped into in the future. The topic of connectivity and multimedia applications on bicycles is also gaining in importance.

Importance of the bicycle
According to many industry experts, Eurobike in Friedrichshafen offers the right professional platform for the scene. Bernhard Lange, Managing Partner, Paul Lange & Co. OHG: "The 24th edition of Eurobike has once again more than clearly demonstrated that it is rightly regarded as the world's leading trade fair for the bicycle industry. The mood in the industry is excellent. It is clear that cycling is booming and is becoming increasingly important in terms of transport policy and social and cultural significance. We are very optimistic about the coming year."

Eurobike 2016 with a new concept and change to the order of days
The 25th Eurobike will feature conceptual changes next year: For example, the test opportunities of Demo Day, which previously took place on the day before each Eurobike, will be embedded as a permanent part of Eurobike. This is intended to further strengthen the test services for trade visitors and, in future, bike fans as well.

Two public days
Another new feature of Eurobike 2016 will be a second public day on Sunday, giving even more end consumers the chance to get excited about bikes. As a result, the 25th Eurobike will be held from Wednesday, August 31 to Sunday, September 4, 2016. The days Wednesday to Friday are reserved for trade visitors and the weekend is aimed specifically at end consumers.www.eurobike-show.com


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Note: This content has been automatically translated from German. Please report any incorrect translations.