"New market players are more than just an interesting enrichment for the bike industry. These companies often also bring important fresh impetus and new perspectives to the market," says Eurobike area manager Stefan Reisinger, who recalls Eurobike newcomers from previous years such as Bosch or Brose. This year, the organizers of the bike trade fair are also looking forward to numerous new names in the list of exhibitors.

Such as the Polish company Rondo, a start-up that has skillfully picked up on the new gravel trend in the bike market and made its first appearance at Bike Days in Switzerland.

Dirtlej is also still a young company, which initially focused on modular transport protection for high-quality bikes when it was founded in 2014, but now also offers cool textile products for bikers. The Dirtsuit has already impressed in the Ride test, so if you want to get an impression of Dirtlej's entire portfolio, Eurobike is the place to be.

Bike theft protection, on the other hand, is on the agenda for Californian Eurobike newcomer Linka. The Americans have their new frame locks in their trade fair luggage, where you will look in vain for an opening for the key. Instead, the beautifully designed locks can be opened via app and Bluetooth using a smartphone.

Ryders, the eyewear supplier, will also be crossing the Atlantic as an exhibitor for the first time. However, it is not coming from California, but from Canada's North Shore. Founded in 1986 by mountain biker Brent Martin, the brand is now part of the Essilor Group, which is the global leader in the eyewear market with a 30 percent market share. Not least thanks to this affiliation, the Canadians have access to a number of innovative technologies in the eyewear segment, such as lenses with particularly high optical quality.

www.eurobike-show.de