The new orientation of Eurobike 2018 with a purely trade focus and July 8 as the start date was already decided last October. Following a survey among exhibitors on the question of whether this event should last three or four days, it is now clear:

Eurobike 2018 will take place over three days from Sunday, July 8 to Tuesday, July 10 and is aimed exclusively at trade visitors. "The strong majority of our customers have spoken out in favor of a three-day Eurobike 2018. As a partner to the global industry, we support this demand and are thus providing exhibitors and trade visitors with the usual business time of three days," says Klaus Wellmann, Managing Director of Messe Friedrichshafen, explaining the decision.

Three days are more economical

The Eurobike organizers say they have evaluated the exhibitor survey on the duration of the trade fair both quantitatively and specifically with regard to various product segments, company sizes and origins. "There is a very clear vote from the industry in favor of three event days. This is certainly also due to the current economic situation and the challenging 2016 season for many players," says Head of Division Stefan Reisinger. "A three-day event is more cost-effective and although this also means cuts for us as organizers, we naturally support this decision."

It was already decided at the end of this year's event that Eurobike 2018 would not open its doors to end consumers due to the forward date jump.
In order to be able to offer interested manufacturers as much "quality time" as possible with dealers and partners during the three-day Eurobike 2018, the organizers will increasingly offer individual, directly upstream or downstream formats in the future. These can range from test events to retreats for a targeted exchange between exhibitors and trade visitors.

The dates at a glance

Eurobike 2017: Wednesday, August 30 to Saturday, September 2 (30.8. - 1.9. Business Days, 2.9. Festival Day): Thus, for the time being, the last Eurobike that is also open to the public/end consumers.
Eurobike 2018: Sunday, July 8 to Tuesday, July 10 (pure trade fair)

www.eurobike-show.de