Eurobike not only puts on the largest bike show and a test day as a trade fair prologue, Messe Friedrichshafen is also bundling product launches for the first time: from June 30 to July 2, 2015, the "Eurobike Media Days" will take place in Kirchberg in Tyrol for the first time. There, manufacturers from the sporty segment - who have not yet been named - will present their new products for the 2016 model year to media representatives with a similar focus.

"We want to offer the bike industry and media representatives a further platform well before the actual trade fair date to present innovations and trends to an exclusive group of media representatives in a real bike environment," says trade fair boss Klaus Wellmann, explaining the newly created side event to the trade fair, which is also intended to bundle the many individual presentations by manufacturers for economic reasons.

Know-how from Specialized
"We can create synergies and offer added value for our partners on the manufacturer and media side," says Eurobike Division Manager Stefan Reisinger with conviction after many preliminary discussions with brands and specialist editorial teams. For the implementation of the "Eurobike Media Days", the Eurobike team has been strengthened with Christina Kulling as project coordinator. She comes from Specialized, where she has been responsible for the organization of the European dealer events for the last four years and therefore has the perfect qualifications for the implementation of the "Eurobike Media Days".

Less stress
In recent years, many medium-sized and large sports bike suppliers have tried to invite trade journalists individually to press events before Eurobike. Between April and July, the trade editorial offices usually receive up to 30 different invitations to premiere presentations. Many trade journalists assure us that this is no longer feasible. These events also mean high costs and enormous personnel resources for the bicycle manufacturers. "We are certain that the 'Eurobike Media Days' are a good alternative for many of our customers," the trade fair team is convinced.

In addition to the Media Days that have now been presented, the Eurobike organizers already have their sights set on another event that will stand for greater efficiency. In order to bundle the numerous further training courses for specialist dealers in Germany, an umbrella brand is to be created with the "Eurobike Academy", which will offer centralized dealer training courses.www.eurobike-mediadays.de