Eurobike: Successful prologue with Demo Day
"The Demo Day as a combination of new product show and bike event is an excellent start to Eurobike and offers the unique opportunity to experience the trends of the new season in action," summarizes Managing Director Klaus Wellmann.
The ninth Eurobike Demo Day 2015, which took place directly adjacent to the exhibition grounds for the second time this year, featured a top-class line-up: in Friedrichshafen, the 'who's who' of the global bike industry presented the latest road bikes, e-bikes, recumbents, folding bikes and mountain bikes. The product tests covered five bike routes with a route network of 20 kilometers, a specially constructed mountain bike course and, for the first time, a new wooden pump track.
"Our prologue for the 24th Eurobike was a success. The Demo Day feedback is excellent and we are delighted that with (a new record of) 2,731 trade visitors (2014: 2,642), many bike enthusiasts took the opportunity to try out the bike premieres for the coming year," said Eurobike Project Manager Dirk Heidrich, summing up the start. Numerous media representatives also took the opportunity to test the developments for the 2016 season in advance. In addition, 788 journalists from 34 nations reported on the bike innovations all over the world. (2014: 784)
Voices from the exhibitors:
Verena Stettler, Communications Manager myStomer AG:
"The Demo Day was a great start to Eurobike 2015 for us. We are very satisfied with the number of visitors to our stand and the feedback on our products. We can continue like this."
Ingo Beutner, Head of Engineering Winora and Haibike:
"We are satisfied with the Demo Day 2015. There are many visitors at our stand and we have already handed out numerous bikes for testing. The SDuro and XDuro e-bikes in particular are very popular. The weather was also perfect, which is also important on a day like this. Conclusion: the Demo Day went perfectly."
Todd Anderson, Marketing SRAM:
"Demo Day went well for us. We particularly like the central location right on the site. There was a lot going on and a lot of testing. It's nice here in Friedrichshafen. Demo Day was busy for us and that's a good thing."
Note: This content has been automatically translated from German. Please report any incorrect translations.