At the end of the year, the Stromer stores in Binningen and Lausanne closed - and m-way removed Stromer e-bikes from its portfolio at the start of the new year. When asked about the Stromer's departure from the range, m-way said: "Due to the dynamic growth of both sides, Stromer and m-way will be jointly analyzing a new cooperation structure in the coming months."

Mario Klaus, Head of Marketing, PM and After Sales at m-way, added: "This cooperation should pave the way for successful future collaboration and ensure that all stakeholders receive the expected level of service and performance. Until then, both parties will initially concentrate their efforts on optimizing the 'after-sales experience' of existing m-way customers who have already purchased an Stromer."

m-way is on course for expansion
In addition to the 18 existing m-way stores between Geneva and Chur, the Migros subsidiary will be opening a further 11 branches this year. As usual, the focus will be on sales outlets in urban areas and, according to Klaus, the stores will very often be located in city centers. "To underline our potential and expertise, we will be opening our flagship store in Zurich-Opfikon/Glattpark at the beginning of March, where we will be showcasing e-bikes and accessories as well as e-scooters and e-motorcycles," says Klaus.

www.m-way.ch