Fahrrad.de: Back to the Future
A brutal clearance sale with discounts of up to 80% is currently taking place at Fahrrad.de. The online provider of bicycles and bike parts went into insolvency in the fall of 2023 as the parent company Benko Internetstores GmbH ran out of money.
The search for an investor for Fahrrad.de had been quiet since October 2023, but the industry medium Velobiz.de knows the details and an email to the German online provider's customers provides some insight: the web store will close on April 30, 2024. It will reopen on May 1, 2024, together with the company's own stores. The new company is called fahrrad.de Bikester GmbH and is based in Stuttgart. According to media reports, employees of the Stuttgart-based real estate company Köhler Group are behind the newly founded company. Rene Marius Köhler, who founded Fahrrad.de in 2003 and sold it to Benko's Internetstores company in 2016, is its managing director. Should the deal for Fahrrad.de materialize as outlined, it would close a circle to the beginning of the company.
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