In its newsletter of October 31, m-way announces the opening of its first permanent outlet store. The branch is located at Gotthardstrasse 6 in Zurich, the location where the previous m-way branch was located before the move to the new site on Zurich's Zollstrasse.

In the newsletter, the new m-way owner also reveals the first details of the upcoming changes to the portfolio. In the outlet business, for example, new brands such as Allegro, Zenith and Cilo will be present alongside the existing Focus brand - all brands that the new m-way owner already markets via Colag AG in the Veloloft branches in Zurich, Hinwil and Baden.

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