High-quality speakers at the Ride Congress 2016 in Chur

The Ride Mountain Bike Congress on 20/21 October 2016 in Chur has just presented its high-quality program. This year's conference will focus on the key topic of "Bikeonomics - how can mountain bike tourism turn a profit?". Speakers include Thomas Bieger (Rector of the University of St. Gallen and tourism expert), Peter Engler (CEO of Lenzerheide Bergbahnen), Notker Ledergeber (Head of Staff SRF Sport), Reto Aeschbacher (Head of Brand & Marketing Scott Sports) and Walter Güntensperger (Managing Director of Hürzeler Bicycle Holidays).

With the main theme of Bikeonomics, the congress addresses the fact that mountain bike tourism often lacks recipes for how sustainable value creation can be generated in this sector, how investments can pay off and how the infrastructure should be financed. The Ride Mountain Bike Congress in Chur provides important specialist knowledge, useful input and a high-quality network within the congress participants.

Registration for the congress is open immediately and costs CHF 395 per person (incl. VAT) if you register with an early bird discount by June 30, 2016. After that, the participation fee is CHF 445. Included in the registration are Participation in the two-day congress for all presentations and in-depth sessions, snacks on both days of the congress, lunch on Thursday and Friday, dinner on Thursday evening and all congress documentation and participant lists.

Registration: click here
Date: October 20 - 21, 2016
Location: Aula Kantonsschule Chur, Switzerland
Flyer: click here

Presentations at the Ride Mountain Bike Congress 2016 in Chur

Thomas Bieger, Rector of the University of St. Gallen
Destination structures 3.0 - what role does mountain biking play in this?

Peter Engler, Managing Director of Lenzerheide Bergbahnen
Are mountain bikers the salvation of the mountain railroads?

Notker Ledergerber, Head of Staff SRF Sport
How TV stations design their programs and the importance of mountain biking in the process

Armin Meier. Managing Director Human Sports Management
Sponsorship in mountain biking - an environment with potential or an incorrigible utopia?

Rolf Schrader, Research Association for Holidays and Travel
Trends and perspectives in alpine tourism

Walter Güntensperger, Managing Director of Hürzeler Bicycle Holidays - Active Travel AG
How do you ride a bike tour operator into the profit zone?

Reto Aeschbacher, Head of Brand & Marketing Scott Sports
Emerging markets: Will the new mountain bike guest come from the Far East in future?

Philipp Heinrich, co-developer of the Stoneman Miriquidi
Market success without a singletrack trail - how does it work?

Klaus Schwarzenberger, CTO ExperienceFellow
Service design in tourism. How to create new mountain bike offers using the design thinking system.

Thomas Giger, co-founder of Herbert.bike
Themes instead of regions. Why traditional destination structures don't work in mountain bike tourism

Veronika Stöckli, Managing Director of Bergwelten 21
Is mountain biking the beneficiary of climate change?

Further content on this article

Alex Gligorijevic's presentation at the Ride Congress

The Ride Mountain Bike Congress took place in Chur in mid-October. The two days were characterized by the high-quality specialist presentations, all of which were filmed and will now be made available online throughout the year. The first was Alex Gligorijevic's gripping presentation on the topic of "Digital Communication".

01.01.2016

Hurry up and get cracking!

New digital behavior patterns are shaping the coming generations. At the Ride Mountain Bike Congress, Andreas Sansano analyzed the success factors of Booking.com and similar platforms and why destination websites are becoming increasingly less important in the booking process.

23.02.2016

Ride Mountainbike-Kongress 2015: Referat von Markus Hallermann

From sat nav to mobile

Location-based service is one of the technologies that will shape mountain biking in the near future. At the Ride Mountain Bike Congress 2015 in Chur, Markus Hallermann outlined the perspectives and trends that will shape this development. He focused in particular on Openstreetmap.

27.04.2016

From farmer to trail builder: The new way of farming

At last year's Ride Mountain Bike Congress 2016 in Chur, Claude Balsiger and Adrian Greiner gave an impressive demonstration of how a trail center can become a reality in Switzerland using a case study in their presentation "Trail centers - the new way of farming". With their presentation "The new way of farming", the two made their idea tangible to an eager audience using an example.

26.01.2016