Chris Sports worked with St. Gallen architect Dani Burkhart to create a new showroom within eight weeks. Chris Sports previously had showrooms for retailers in Zurich and Aigle, but the new showroom - called "THE LAB" - is located not far from the company headquarters in Münchwilen, Thurgau. The dominant element in the new venue is wood and the focus is clearly on the bike brands. The bikes from Rocky Mountain and Mondraker are on display on the first floor, while the racing bikes from Koga, Look and van Nicholas are on the upper floor, together with accessories. The range is completed by bike/cyclist products from Giro, Bell and Evoc. A workshop is also being planned to train dealers and employees on site. "THE LAB" will also be used for company events in the future.

Chris Sports patron Christian Bättig is very pleased with the result and says: "Know-how and speed are our mission. We want to impart knowledge and not just sell products. We are in a constant state of change and not only have to improve ourselves, but also involve our retailers. I have long wanted to have a showroom for our dealers right here in Münchwilen. We look forward to welcoming our dealers and spending many productive hours with them in our LAB."

https://www.chrissports.ch/de-ch/thelab