The Swiss importer Oxpro cites image as the reason for the name change: "Some bikers and bike manufacturers don't want to put a tire on their rims that bears the name of another bike brand". For this reason, all bike tires from Intense Tire Systems will only be labeled with the abbreviation ITS from this year onwards.

In the early days, bikes and tires with the Intense name actually came from the same company. With the growing demand in both areas, the development of their own tires became too much for Intense founder Jeff Steber, and he sold the entire tire business to the company VSI Products, which also owns the protective equipment brand THE.

New colors create a better overview
The owners of ITS have also used the brand relaunch to thoroughly revise the product range. All tires have been slimmed down and given new packaging. The color of the hangers now makes it easy to assign the tires to their ideal purpose: Red stands for Cross Country, blue for All Mountain, green for Freeride, yellow for Downhill and brown for Dirt Jump. This is an advantage because ITS offers several profiles with different carcasses and rubber compounds for different areas of use.

www.intensetires.com