The Swiss Knog distributor, Fuchs-Movesa AG, took the opportunity to present the new lights to a selected group of specialist dealers on February 21, 2012. At the beginning of the presentation event, Richard Merz, Managing Director of the Lupfig-based distribution company, usually referred to as "Fu-Mo" for short, explained the beginnings of Knog in Switzerland: "We had our first contact with Hugo Davidson from Knog in 2005. In 2006, we started with Knog products in our range". And the distribution of the Australian bicycle accessories developed into a success in Switzerland, as Merz also says: "Around 160 Knog lights are sold here every day".

In order to continue this success story, Knog is introducing the "Blinder" lights for the 2012 season. The "Blinder 4" has a high-quality anodized aluminium front, is 100 percent waterproof and is attached to the handlebars or seat post with a quick-release fastener reminiscent of a miniaturized ski boot buckle. The fastener fits handlebars with diameters of 22 to 32.5 millimetres and seat posts with 25-32.5 millimetre installation dimensions.

Small in your pocket, big as a light
The four light-emitting diodes of the "Blinder 4" pump a full 80 lumens out of the front light, while the rear light emits 44 lumens. Weighing just 35 grams, the light maker can be seen in four different flashing modes and as a fixed light at a distance of over 800 meters. An integrated charge status display informs the user when the battery needs to be recharged. The "Blinder 4" draws its power from a small fold-out USB port.

In the store from the beginning of April
"We will be offering the complete Blinder range with all 24 models. The Blinders will be available from the beginning of April," reports Manuela Huber, Head of Marketing Services at Fuchs-Movesa. The Knog distributor will also be offering specialist retailers displays that provide an overview of the "Blinder 4" variants in a small space.

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