Knowledge is power: 650 bike dealers take the plunge

What do 650 bike dealers do at the start of the new year? They exercise a big muscle: the brain, at an extensive training course. This event - called Infotech - is being held for the 15th time and offers a brilliant program covering all aspects of bike technology and business management. Is your favorite bike dealer also taking part in this training course? You can find out here, after the jump.

Knowledge is power - this also applies to the bike industry. And around 650 specialist bike retailers and their employees will be gathering this knowledge at Infotech on January 4 and 5. The event has been fully booked since December 16, 2016, earlier than ever before.

As usual, the organizer Velosuisse, the Association of Swiss Bicycle Suppliers, has put together a mixture of technical and business management seminars in collaboration with the course providers, who are members of Velosuisse. The organizer also intervenes in the event: With seminars such as "More customers through well-positioned employees", "Digitalization ahoy", "In five steps to the right operating software", Velosuisse itself is providing what is expected to be an instructive 45 minutes each in Lucerne.

Is the customer always right?

The discussion in the plenary hall always ensures a full house, and at Infotech 2017 this question will be up for discussion at the "Arena Industry Forum": Is the customer always right? The discussion will be chaired by Marius Graber (journalist Velojournal and Cyclinfo/employee of bike store Velociped) and the panel will include Sara Stalder (Managing Director of the Foundation for Consumer Protection SKS), Darko Cetojevic (editor of K-Tipp), André Peter (owner and communications trainer/coach SalesHub AG), Harry Ramsauer (Chairman of the bicycle specialist group at 2-Rad-Schweiz) and Yolande Spicher (owner of Yoli's Veloshop Bösingen)

Sociable is also possible

In addition to the presentations, seminars and workshops, Infotech is also a great place to socialize. This is ensured, for example, by an aperitif after the first day of the course, which is surrounded by dinner and a bar.

A "Meet and Greet" will take place for the first time: 2Rad Schweiz (industry association of the Swiss specialist trade for two-wheeled vehicles), the two online providers Swisscycle.ch and bike-angebot.ch, the specialist magazine Cyclinfo and the web startup Veloplace will be making an appearance there. Employees from these companies and organizations invite you to get to know them and talk to them in person.Who is at the start?

And if you want to know exactly whether your preferred specialist retailer will be attending Infotech, you can check the list of participants here:

www.velosuisse-event.ch

Further content on this article

Emotional Infotech panel discussion on the E-MTB

Last week, the annual Infotech event took place in Lucerne. Ride has already reported on it. Following the information events, the panel discussion "E-mountain bikes: new impetus, new perspectives, new challenges?" was held in the evening. The emotionally charged discussion brought some clear points of view and pithy statements to light. The entire panel discussion is available as a video here.

10.01.2016

Infotech 2015: The workshops have been announced

The bike dealers go back to school every January: workshops, seminars and lectures form the core of the Infotech training platform. The knowledge-hungry specialists from the bike trade get the latest knowledge about technology and business management. The definitive program for Infotech 2015 is now available.

11.11.2014

Infotech 2014 brings back the panel discussion

The panel discussion called Arena will return to the Infotech training event in January 2014. Under the direction of Thommy May, questions relating to wage levels and hourly rates in the bike industry will be discussed.

04.11.2013

Infotech 2013: Less frontal, more collegial?

OPINION Infotech always means: Listen. Paying attention to what the speaker has to say. Stocking up on knowledge and insights, or even being instructed in places. Are there no other teaching methods for continuing your education? And does it always have to be pure product information?

12.01.2013