Knowledge is power: Swiss bike dealers go back to school
Mix of knowledge and skill
Knowledge is power - this also applies to the bike industry. And around 600 specialist bike retailers and their employees will be gathering this knowledge at Infotech on January 9 and 10, 2019. The event has been fully booked since the beginning of December 2018.
As usual, the organizer Velosuisse, the Association of Swiss Bicycle Suppliers, has put together a mixture of technical and business management seminars in collaboration with the course providers, who are members of Velosuisse. For this edition of Infotech, the seminars focusing on business administration, IT or marketing are conspicuously outnumbered. The blockbusters of Infotech 2019 are seminars in which products are presented - similar to an advertising event - or their handling is demonstrated in the workshop.The organizer itself also gets involved in the action: With seminars such as "Lots of work - few staff: what to do?", "Velohandels-Software im Speed Dating", "Werkstattumfrage 2018: Resultatepräsentation", Velosuisse itself will ensure that each 45-minute session in Lucerne is likely to be instructive.
Mainstreamers or lateral thinkers
The discussion in the plenary hall always ensures a full house, and at Infotech 2019 this question will be up for discussion at the "Industry Forum Arena": mainstreamers or lateral thinkers?
The discussion will be chaired by Marius Graber (journalist Velojournal and Cyclinfo/employee of bike store Velociped) and the panel will include René Albisser (Trailrider Bikeshop, Unterägeri), Harry Ramsauer (Ramsauer Radsport, St. Gallen) and Daniel Rey (E-Motion E-bike Welt, Dietikon). Albisser does not stock any e-bikes in his bike store, which is an exciting starting point, as with Ramsauer and Rey he meets suppliers for whom e-bikes are a matter of course in their portfolio. The question of whether specialist retailers should focus more on services and the workshop as a profit center due to the strong sales competition from the web will also be discussed.
Sociable is also possibleIn addition to the presentations, seminars and workshops, Infotech is also a great place to socialize. This is ensured, for example, by an aperitif after the first day of the course, which is followed by dinner and a bar. Incidentally, there is just as much to learn in the informal part of the event as in the seminars, as lively discussions can develop at the festively laid tables and the latest gossip and hottest trends can be discussed.
Who's at the start?
And if you want to know exactly whether your preferred specialist retailer will be attending Infotech, you can check out the list of participants here.
Note: This content has been automatically translated from German. Please report any incorrect translations.